Meetthe Team

Managing Director


First Parking Managing Director, Daniel Hitchcock, is one of Australia’s most experienced car parking solution, technology and revenue maximisation strategists.

Business development for a decade with one of the world's leading parking conglomerates, overseeing:


Parking facilitiesin Australia & NZ


Locations worldwide


Bays worldwide


Market cap

State Manager of parking infrastructure supporting:

Australia’s fastest growing airport

Increased patronage by 380%

Parking options for 19 million passengers

Head of 2018 Commonwealth Games Park and Ride operations overseeing:


Parking bays


Person workforce


Ticketed spectators


Competition venues

Key member of Property Council of Australia committees including:
  • Diversity Committee – encouraging the role of women in the industry
  • Future Directions Committee – influencing the role of Australia’s parking management solution providers
General Manager


With over a decade of parking industry experience, through his Commercial Manager and Sales and Marketing roles, Rob’s focus is to develop a tailor-made, consultative approach to each car park ensuring an exceptional landlord experience.

Over 8 years managerial experience with one of the world's leading parking conglomerates:

Developing and presenting annual state-wide sales & revenue budgets

State-wide strategic planning

Analysing competitor activity to explore & exploit

Extensive Sales & Marketing experience, overseeing:

Pricing strategies to increase yield & revenue

Identifying trends in the industry

Providing advice & support to all managers & staff